Write a Home Listing Buyers Can’t Resist
Creating a great first impression is important in many aspects of life; when it comes to selling your home, this is no different. The goal of your home listing is to create a snapshot of your home that makes someone want to see it in person. There are a number of different ways to do so, with a few home listing tips found below.
What’s the Selling Point?
First, you need to be able to identify what the main selling point is for your home; chances are this main selling point is likely one of the things you liked most about the home when you were first looking to buy it. The home listing should bring this part of the home up first in order to grab the attention of the reader. Typically, those who are in the market for a new home receive a great deal of listings every day. To help make sure your home listing is able to cut through the noise and grab your potential homebuyer’s attention, you need to zero in on your home’s best attribute and have it positioned front and center
Keep it Short and Sweet
Do not write a book for your home listing; homebuyers are not looking to spend a lot of time reading. For this reason you should do your best to keep your home listing fewer than 300 words. Keep in mind that most homebuyers will simply skim the home listing and then move on to the next if nothing gets their attention. The point of the home listing is to give them a snippet, not tell the whole story, through a short paragraph and great photos. With a solid combination of text and photos, you will attract the right buyers.
One strategy to help keep your home listing short is to consider using bullet points. This tip allows you to add a few more points about your house that need to be said but might have otherwise dragged your home listing out. Bullet points typically pull your eyes toward the text, grabbing a reader’s attention. In these bullets you should include square footage, number of bedrooms and baths, school district and even your price, as these are typically the things that buyers will look for first.
Home listings don’t sell homes; but they do get potential buyers in the door. Your home listing needs to give them a preview that makes them want to see it in person. When creating, give them the basics and let them decide from there if they want to actually take a walk through. Use photos and short, concise wording that leaves a great first impression and makes them call their agent immediately to set up a viewing.